Artisan bread is loosely defined as bread that is produced using traditional methods and ingredients.
Choice of flour type, length of fermentation, and how the bread is made are important characteristics for an artisan loaf. Dough is generally made in small batches with a more hands on approach. With the rise in popularity, the manufacturing of artisan loaves has been scaled up to embrace some modern conveniences.
Due to the minimally processed and clean ingredient declaration, consumers believe this to be a healthier bread.